Kidding Aside is an artist management agency founded in 2015 to address all the challenges that face producers, writers and performers of the electronic music scene.

 The agency also develops branches in Publishing and Business Management to operate on a wider scale and has equiped itself with the tools that will meet today’s diverses needs of an artist’s international career.

 In recent years, Kidding Aside has experienced significant growth thanks to the signing of established artists and a team of seven individuals dedicated to image, marketing, business management, and A&R.

 In 2024, the agency launches "All Night Long" a new music label combining the power and the financial resources of Believe Music with the expertise of Kidding Aside on the electronic music scene.